TV personality Kim Kardashian decided to give her fans a sneak peek of her clothing brand’s new swimwear line via a post on Instagram, and everyone is loving it.
Skims has been a go-to for comfy underwear, bras, and loungewear for a long time, and there has been a lot of talk about a possible swimwear launch in the works.
Then, the news was confirmed when Kim Kardashian was spotting shooting a campaign for Skims swimwear, wearing a cropped cobalt blue rash guard and matching cheeky bottoms. Skims has not announced when the line will be coming out, but Kim confirmed the news on her Instagram by posting a thirst-trap-style sneak peek.
Flaunting her smoking hot body in a deep blue string bikini, Kim shared the sizzling snap below, tagging Skims in the photo, and making it clear that the collection is happening.
It’s surprising that it took this long for Kim’s shapewear company, which she launched back in 2019, to launch a line of swimwear, since the former Keeping Up With the Kardashians star is so fond of bikinis.
It seems like every other post on her Instagram depicts the curvaceous babe hanging out poolside or at the beach in a skimpy bikini, so why not produce them from her own company and get the free advertisement from her own posts?
Check out these two recent bikini posts from Kim: