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Kim Kardashian Launches SKIMS Swimwear With a Sexy Photoshoot

Kim Kardashian Launches SKIMS Swimwear With a Sexy Photoshoot

Kim Kardashian absolutely broke the internet with her latest post announcing her ultra-popular SKIMS clothing brand’s new swimwear line.

Kim Kardashian Launches SKIMS Swimwear With a Sexy Photoshoot

The former reality TV star is no stranger to a viral moment. Just a week before she made this announcement, a clip from Kim’s latest interview with Variety set social media abuzz when she offered some words of advice for women in business that many people didn’t want to hear.

“Get your f*cking ass up and work. It seems like nobody wants to work these days,” the reality TV star-turned businesswoman said.

And now, she is staying true to her word: The beauty-slash-fashion mogul has just announced that she is expanding her popular SKIMS brand to include its first swimwear collection.

Kim Kardashian Launches SKIMS Swimwear With a Sexy Photoshoot

“I know our customers have been wanting this from us for such a long time,” Kim said in a statement. “We’ve really taken the time to make sure we’re offering the best solutions for our customers. Buying swimwear should be fun and easy, yet so many women feel daunted by it. I wanted to change that and make the process as simple as possible by providing a full Swim wardrobe — both for in and out of the water.”

The 19-piece collection will be dropping on Friday, March 18, and will include a wide array of mix-and-match styles, all of which will feature SKIMS’ distinct minimalistic silhouettes and skin-tone hues. Speaking with Business of Fashion about the new collection, Kim said she imagines customers “building the pieces like Legos.”

SKIMS, which began as a shapewear company when Kardashian first founded it in 2019, was reportedly valued at an astounding $3.2 billion in January 2022 after the company increased sales by 90% throughout 2021.

Kim Kardashian Launches SKIMS Swimwear With a Sexy Photoshoot

Kim went all out for the photoshoot for the new swimwear line, trying on a variety of different swimwear products, and looking smoking hot in all of them.

“You’ve asked, we’ve listened ?” she captioned the photos.

Kim Kardashian Launches SKIMS Swimwear With a Sexy Photoshoot

The Instagram post received over 4 million likes in just one day, along with over 22k comments, so it’s safe to say that fans are loving the new swimwear.

Kim Kardashian Launches SKIMS Swimwear With a Sexy Photoshoot

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