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One of the Greatest Rap Artists of All Time Dives into the Cigar Biz

Cigar

World-famous Rap artist Nasir “Nas” Jones (a.k.a. “Escobar”) has made headlines yet again by throwing in with Escobar Cigars, becoming co-owner and equity partner with the well-established brand of Nicaraguan cigar makers. The new partnership was announced on August 25th to much acclaim and celebration and featured the roll-out of a brand new box design to launch the marketing leviathan.

“When the team at Escobar Cigars initially approached me, I was immediately drawn to the brand by the exceptional quality of their product,” Nas said in a statement to the press. “This partnership with Escobar has been almost two years in the making and I am honored to be an equity partner with them. I am looking forward to growing this brand and to giving back to the local communities in Nicaragua where our tobacco is grown, aged and hand-rolled into a premium cigar.”

In a masterful piece of subtle content-marketing, Nas described the coming of “Escobar season” on his latest album entitled “King’s Disease II” in the song “Nas is Good”. The album dropped with over 56k units selling during the first week, which adds up to the equivalent of quite a splash as far as what marketing types refer to as “impressions”.

According to revolt.tv “Since becoming a founding partner of QueensBridge Venture Partners in 2014, Nas has invested in several internet brands, tech companies and startups. The 47-year-old and JAY-Z rapped about being angel investors on DJ Khaled’s song, “Sorry Not Sorry.”

Okay, Nas Is A Legend, Let’s Talk About The Cigar!

In a release to PRN Newswire Escobar talked up the partnership and their product which looks impressive,

Cigar

“Escobar Cigars started in 2018 from a group of close longtime friends and in August 2021, the premium cigar brand brought on renowned musician Nas as a co-owner (who happens to share the same name as his alias) who also works closely as a brand ambassador with Hennessy and the NBA. Escobar Cigars are known for its two exceptional products, maduro and natural cigars, that are medium to strong bodied cigars with a perfectly smooth draw and a long lingering finish. The Cuban seeded and rolled cigars are handcrafted in Nicaragua, offering consumers 5 different options for both maduro and natural blends depending on the smoker’s preferred taste and draw.

After a complete rebrand including its edgy all-black cigar box with a redesigned “E” logo on a gold cigar band, consumers can start with a sampler pack at $67.25 and between $250- $290 for a box of 25 premium cigars.”

Talk to your local cigar lounge or store and see if they have the new Escobars and let us know in the comments if they smoke as good as they look!

What do you think?

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