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The world launch is first happening in Canada to celebrate the business’s roots, where accessibility starts May 2, 2022, consists of the rebranding of Tierra Volcan and two additional brand names, totaling three front marks and 9 SKU’s. The Granada Line will be presented in the U.S.A. not bearing any Mombacho Cigars S.A. name/mark, and hand-selected worldwide markets in the last week of May, with items available on shelves as early as the beginning of June. In this release, the business also presents its new cigar profile category system, “one-dot, two-dot & three-dot”, which classifies brands and marks overall, consisting of and not restricted to the body, profile, strength, producing a simple opportunity of choice for smokers.
The Granada Line features the following, provided in Robusto, Toro, and one additional vitola per line which was specifically selected for its mix.
TIERRA: the core of the line is the rebranding of the business’s earliest mark, most recently known as Tierra Volcan. This Nicaraguan Puro uses a complete upgrade to its history, and its blend plans to admire the Volcanic Soil of Nicaragua and the company’s history with the former blends of the cigar.
ISLETAS: the one-dot, Connecticut shade offering is a brand-new mark. The mix consists of tobaccos from three countries and is designed to provide a tidy and crisp smoke to the side of the marketplace which chooses lighter stogies. The name and mix symbolize Granada’s famous islands developed by the eruption of Volcano Mombacho, where locals and travelers check out for a brilliant experience surrounded by Lake Nicaragua.
LAVA: the three-dot, Connecticut Broadleaf offering is one of the most out of package in the business’s history. The mix is an abundant and deep mix of tobaccos from 3 nations and supplies smokers with a satisfying, fuller experience for smokers seeking more depth. Lava was created to represent the charm of flowing magma, which enthralls by its power, yet smooth circulation. Lava as a component gave birth to the Volcanic Soil of Nicaragua.
The Granada Line’s intro to the world includes its limited product packaging of 1 of 100 “Forever Boxes” in each Vitola. The 20 count boxes provide a permanent humidor environment, the line name is in gold on the top of the package and are numbered on the felt bottom 1 of 100. Product packaging as frequently readily available product will include comparable boxes to the “Forever Boxes”, in addition to environmentally friendly, high-end refill boxes, a duplication of the design intended to be readily available this summer season.
Indiana Ortez, Director of Operations, states:
“The Granada Line is not just new blend unders one person or one person’s vision, it’s a collaborative effort with my team for the vision of Favilli. My team’s contribution to the vision forward is in our commitment to create the most memorable experience for our clients and markets, celebrating the uniqueness of Granada and my countries beautiful elements.”
H/T CigarJournal
